Why LV-NET?

By the end of 2019, US out-of-home (OOH) revenues hit a new high of $8.6 billion (i.e. billboards, transit ads, street furniture). There’s no doubt that digital-out-of-home (DOOH)—especially programmatic DOOH—is a crucial player driving this growth. Digital out-of-home advertising builds on OOH by adding a dynamic, digital-based display. It is a digital advertisement in public places.

Consumers are bombarded with advertisements every day, and we’ve become good at ignoring them. When watching TV, we often do something else or stop paying attention during commercial breaks. We scroll past banner ads and ignore sidebars—looking to the center of the page. This failure to interact with traditional advertising is called advertising blindness. With programmatic DOOH, you can reach customers with few distractions.

LV-NET institutes programmatic DOOH by using analytics associated with the music venue and its events. We’ve learned through our venue partnership that most attendees are locally based. This gives our advertisement impressions more impact towards sales. Our objective is to build marketing Ad campaigns tailored to your specific brand needs. The video Ads that are created are used in the Wi-Fi login process at the music venue, and the web traffic is redirected to your chosen location.